Jubilee Tracker Call us: (304) 744-4064

“When will it get to our street?”

The Easter Bunny is out!
Your house
4 minutes away Heading up Maple Street now

This is what a resident sees on their phone.

It's the question behind every phone call to your office on the night. The Santa run, the Easter Bunny, trick-or-treat, the parade. Jubilee Tracker puts whatever your town is driving onto a map and answers it for them.

Residents open one link and watch it move, updating every five seconds. No app to install, no account to create.

Built for volunteer fire departments, parks & rec and chambers of commerce. Made in South Charleston, West Virginia, and running for three West Virginia towns this season.

It's a map your town turns on when something is moving.

Your staff already drive the Bunny, Santa or the parade around town. The only thing missing is a way for families to know when it reaches them, so they aren't standing outside guessing, and city hall isn't answering the same phone call fifty times.

Jubilee Tracker is that missing piece. You put a phone in the vehicle. Families watch it move. That's the whole idea.

How it works

Three things happen on the day of your event.

  1. A phone rides along

    Whoever is driving keeps a phone on the dashboard. We set it up with you beforehand, and it takes about ten minutes.

  2. You share one link

    Post it on the city's Facebook page, or put it in the newsletter. Anyone who taps it sees the map. No account, no password.

  3. Residents follow along

    They see it coming up their street and how many minutes out it is. Kids refresh it constantly, then keep checking the recap for days afterward.

What residents get out of it

4 minutes away Not "sometime today"

A real answer for their own street, refreshed every five seconds while the vehicle is moving.

A heads-up Before it reaches them

If they ask for it, they get a message on their phone in time to get shoes on the kids.

Fewer phone calls To your office

The question people would have called to ask is answered on the page, which is the part your staff will notice first.

One map, every holiday

Christmas, Easter and Halloween are built in, each with its own character, colours, lettering and sounds. For anything else your town does, you build it yourself. It's the same link every time, so residents learn it once.

Santa's sleigh

December's big night. Families follow the sleigh street by street instead of watching the window for an hour.

The Easter Bunny

The one we built it for. The Bunny rides the fire truck and the whole town follows along.

Trick-or-treat

Track the escort or the candy truck, with your official hours posted on the same page.

Parades

Every vehicle on the map at once, so people know when to walk down to the route rather than standing about.

Town festivals

Where the shuttle is and when the next loop leaves, on the page people already have open.

Build your own

Pick the colours, lettering and character, upload your own artwork and sound, and watch it preview as you go. Homecoming, the Fourth of July, whatever your town runs.

The parts your crew actually uses

The map is what brings residents out. These are the three things that make the night easier for whoever is running it.

The collection drive counter

Most runs collect tins, toys or money. The running total sits on the map — "412 lbs collected for the food pantry, bring tins out to the truck" — and whoever is taking donations updates it from a phone with big buttons and no sign-in.

The driver's page

A link to the driver's phone. No sign-in, and it expires on its own. It shows how many people are watching, the streets left with one tap to tick each off, and four buttons: on the road, taking a break, running late, finished. Residents see the change straight away.

The morning-after recap

A page you can post the next day with how many people followed along, the waves, the miles, the collection total and the approved photos. Sponsors get thanked on it, and there's a one-page version for the council meeting.

What you'll need

Less than people expect. If your city can post on Facebook, your city can run this.

  • One smartphoneAny reasonably modern phone will do. It rides in the vehicle.
  • An afternoonWe sit down with you once, set it up together, and you're finished.
  • Nobody from ITNo servers, no software to install, nothing plugged into your network.

What it costs

One price for the whole town. You are never charged for how many people look at the map.

Just one event

$349for a single day
  • One event, one vehicle
  • Up to five neighborhoods
  • A summary you can show council
Try one day

The whole year

$1,450per year, everything included
  • Every event, every season, unlimited vehicles
  • Your city's name, seal and colors
  • Email reminders and alerts on their phone
  • Sponsor logos on the map, with tap counts
  • Someone on the phone on the day
Talk to us

More than one town

Let's talkcounties and regions
  • Several towns together
  • One bill, one point of contact
Ask about a group

Questions we get asked

Is anybody tracking residents?
No. The only thing on the map is your own city vehicle, with your own staff inside it. Nobody's home or phone is being followed. We count how many people watched using a code that changes every day and can't be linked from one day to the next — no cookies, no addresses kept. If someone signs up for a reminder, all we keep is their neighborhood and how to reach them, and they can stop the messages any time.
Do residents have to download anything?
No. They tap the link and the map opens, the same way a news article opens. It works on iPhones and Android phones, and on a computer.
What if the phone in the truck dies?
The map keeps working and shows the last place the vehicle was, and says so plainly rather than pretending. We'd suggest a car charger, and we'll remind you about it.
Our cell service is spotty out here.
We built this in West Virginia, so we planned for that. The phone in the truck saves where it's been and catches up when the signal comes back. The map itself stays up the whole time, because it doesn't run from the truck.
We already post on Facebook. Why pay for this?
A Facebook post tells people Santa is out somewhere. The map tells them he's four minutes from their street. Jubilee Tracker can also write that Facebook post for you when the run starts — though nothing is ever published under your town's name until someone presses Post.
Can a sponsor cover the cost?
Often, yes. You can put a presenting sponsor and supporting sponsors on the map, and we count how many people tapped through to each one. That turns "your name will be on it" into a real number at renewal time, which is how a lot of small towns pay for this.
Can we try it before we commit to a budget line?
Yes, and most towns do. Run one event at the single-day price and take the one-page recap to council. If you decide to go with the yearly plan within thirty days, we take that first payment off the price.

Let's find fifteen minutes.

We'll pull your town up on the map while you watch, mark out a neighborhood or two, and run whichever event you have coming up next. No slideshow, and no one will chase you afterward.